Tuesday, June 7, 2016

Melitta Media Breakfast

Me (Danielle Rose) getting a tutorial on how to brew the perfect single cup of Melitta coffee
Being a loud and proud feminist, my favourite business success stories are that of feminists before their time. Melitta was established in 1908 when founder Melitta Bentz was sick of getting grinds in her cup of coffee. With determination to create the perfect cup of coffee, Melitta started experimenting with different types of homemade filtration systems. She landed on what is now the most commonly used type of coffee filtration, the paper filter. So yes, Melitta Bentz (a woman!) was the inventor of the coffee filter! How cool! 
It was a delight to be able to hear about the history of the Melitta brand from Melitta representatives David Viola, Ian Buckingham, and Donna Gray last Thursday as they invited myself, along with a selection of other media representatives, to attend a Melitta-inspired breakfast at the beautifully chic Maman Bakery & Café. As we sipped on seemingly never-ending cups of Melitta's popular Deluxe roast (a medium-dark European blend), we learned about Melitta's commitment to maintaining their reputation for delivering the perfect cup of coffee by covering everything from bean to cup. Today, the family-owned company is proud to call themselves the number one coffee filtration company in the world! 
While I've always been a dark roast kind of gal, thinking that I liked my coffee nice and strong, I had no idea that a medium-dark roast is actually the most ideal type of coffee bean, as the more the beans are roasted the more they will pick up on the carbon flavour from roasting, which ultimately takes over the true taste of the bean. Additionally, I learned that it is actually a misconception that darker roasts have more caffeine, as a lighter or medium roast actually does. As it turns out, as the beans are roasted, the level of caffeine represented in the beans is reduced. 
So what else helps to contribute to the perfect cup of coffee? While yes roasting and filtration is key, you must also consider the freshness of the beans as a major factor in making the perfect cup. Ideally the beans should be roasted right before being ground, and ground right before brewing. It only makes sense that whole bean coffee is the freshest, as their is less surface area that is in contact with oxygen, therefore the bean goes stale at a slower rate. With this in mind, it was recommended to resist the urge to buy large quantities of beans or grinds to have stocked in your cupboards, and instead buy small amounts at a time to ensure the freshest beans. Lastly, one of the major factors in creating the perfect cup is heat. Heat is vital in ensuring the proper extraction process from the beans, which means that water must be boiling! 
With the small event held at the renowned Maman Bakery & Café, we of course had to try some coffee-inspired treats created by their pastry chef. The baked goods were created using Melitta's European blend, which is bold yet smooth, with a sweet finish. A coffee-flavoured eclair and Madeleine were both created exclusively for the event, but I have to say, I think they should both stay on the menu! Both treats were incredible, with a subtle hint of coffee that shined through, yet didn't overpower the rest of the pastry. 
Lucky for us, Maman was lovely enough to provide me with recipes of both of the treats that I could share with you! Below is Maman's recipe for their Coffee Madeleines. Keep your eyes peeled for the fantastic eclair recipe, which I will be sharing in a separate post.
Treats from Maman, including the Coffee Madeleine
Coffee Madeleines 
Recipe provided by Maman bakery & Café
1 cup flour
0.6 tsp baking powder
7 tsp butter
1 tsp Deluxe - European Blend Melitta Coffee
1/4 tsp lemon zest
2 eggs
1/2 cup sugar

  1. Sift flour with baking powder. 
  2. In a small saucepan, melt butter. Let cool.
  3. In the bowl of an electric mixer, whisk eggs with sugar for about 5-minutes. Mixture should be bubbly. Add the flour mixture, melted butter, Melitta coffee, and lemon zest. Stir until just combined.
  4. Preheat oven to 425ºF.
  5. Butter Madeleine pan and add the dough so that it fills 2/3 of the mould. 
  6. Bake at 425ºF for 5-minutes, then reduce heat to 390ºF and cook for an additional 10-minutes. 
  7. Let cool to room temperature. 
  8. Unmould the Madeleine and allow to fully cool. Serve! 

Listening To:

No comments: