Experience

DANIELLE'S EXPERIENCE

Danielle’s intense curiosity and fascination with the world of food has allowed her to dip her toes, and oftentimes dive right into a variety of different areas within the food and beverage industry. Getting her start in food events, Danielle worked her way up from event staff to event coordinator and administrator with her time working with the Forefront Communications Network Inc. on their many prestigious events such as sip & Savour Ontario and The Ontario Wine Awards. Working with Forefront afforded Danielle the opportunity to work with some of Canada’s top chefs, winemakers, and influencers and inspired her to create her own food blog and website, Ginger Rose.

Ginger Rose is a personal food blog that aims to inspire young home cooks to get out of their comfort zone and have the confidence to excel in making unique, nutritious and delicious meals in their own kitchens. Ginger Rose has also become somewhat of a public portfolio of some of Danielle’s work, expressing her keen eye for food styling and photography.

Danielle's Submission Video For The Kraft Food Hacks Canada-Wide Search

Danielle’s work with Ginger Rose has granted her the opportunity to work with many influential brands throughout Canada such as Summer Fresh Salads, Campbell’s Canada, The Dairy Farmers Of Canada, Ricardo Cuisine, and more. Most significantly Danielle was given the incredible opportunity to work with Kraft Canada when she succeeded in winning the title of Canada’s Official Food Hacker, after competing in a Canada-wide search and competition for the role. Danielle’s position with the Kraft Food Hacks campaign gave her the responsibility of maintaining a weekly blog on the Kraft Canada website, which included original recipes and photography, as well as maintaining the various Kraft Food Hacks social media accounts, including creating their calendars. The year-long campaign was a massive success, with recognition from both the Promo Awards (getting a Bronze for Best Shopper Marketing /Retail Account Specific Activation) as well as The Shorty Awards (getting a nomination in the DIY category).

Danielle also has formal culinary training, taking several courses in George Brown’s Continuing Education Chef Training program.

Today Danielle is a freelance recipe developer, food writer, stylist, photographer, and consultant.

Are you interested in working with Danielle? For inquiries on recipe development, food photography, food styling, on-camera work, consulting, sponsorship opportunities, and more please email me: gingerrosefood@gmail.com.